Viviana | Trenchcoat

Regular price $240.00 $94.95 Sale price
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It's Your Turn
For decades, every sale was for someone else.
Every trend. Every style. Every "must-have."
Not this time.
This January, it's YOUR turn.
Women 50+ save up to 70% OFF
The more you choose, the more you save:
2 items → 10% OFF
3 items → 15% OFF
4+ items → 20% OFF
Because you deserve clothing that's
designed for you, priced for you.
Automatic savings at checkout

Indulge in Comfort and Style this Winter

Discover the perfect combination of warmth and fashion with our elegant Viviana Trenchcoat. With a soft lining and timeless design, this coat will keep you warm and stylish during the coldest months.

Viviana Trenchcoat

Benefits of the Viviana Trenchcoat:

  • Ultimate Warmth: Equipped with a soft and cozy lining to keep you warm on the coldest days.
  • Elegant Design: The classic silhouette of the trenchcoat offers a timeless look, perfect for any occasion.
  • Functional Pockets: Practical, deep side pockets for your essentials.
  • Versatile Cut: Ideal for casual outings or more formal events, making it a versatile addition to your wardrobe.

Viviana Trenchcoat


We work closely with USPS, DHL, UPS, Canada Post, Royal Mail, Australia Post, and many others to ensure your orders are delivered quickly and securely. This allows us to provide you with reliable tracking numbers so you can always stay up-to-date on your order's whereabouts.

All orders are processed within 1-3 business days.

We offer a 30-day return option, no questions asked.
If you're unsatisfied with your purchase for any reason, you can return it for a refund or exchange.

We recommend hand washing in cold water to help preserve the texture and fit of our premium materials.

If machine washing, use a delicate or hand-wash cycle, and air dry flat for best results.

All our sizing runs true to size.

Curated by Wear50

Not every piece needs a famous name to be exceptional.
These designs came to us through independent studios,
small ateliers, and talented makers who create beautiful
clothing but haven't built a brand name yet.
We chose them for one reason: they work.
Perfect fit. Quality fabrics. Thoughtful details.
Designed specifically for women 50+.
Sometimes the best finds don't come with a label—
they come with care, craftsmanship, and a fair price.

About the Idea

Wear50 was created to make shopping for older women simpler and fairer, while also supporting older, experienced designers who truly understand comfort, fit, and real life.

Many talented designers create clothing specifically for women 50+, but without big names or marketing budgets, their work is often overlooked. Wear50 brings these designers together in one place, giving their designs the visibility they deserve.

We focus on clothing made for women 50+, chosen for everyday comfort, thoughtful design, and good, honest prices.

Wear50 is more than a store.

It’s a community built around experience, care, and respect.

If you’re a designer creating clothing for women 50+ and want to be part of this idea, we’d love to hear from you.

Join us at partners@wear50.com