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About the Idea
Wear50 was created to make shopping for older women simpler and fairer, while also supporting older, experienced designers who truly understand comfort, fit, and real life.
Many talented designers create clothing specifically for women 50+, but without big names or marketing budgets, their work is often overlooked. Wear50 brings these designers together in one place, giving their designs the visibility they deserve.
We focus on clothing made for women 50+, chosen for everyday comfort, thoughtful design, and good, honest prices.
Wear50 is more than a store.
It’s a community built around experience, care, and respect.
If you’re a designer creating clothing for women 50+ and want to be part of this idea, we’d love to hear from you.
Join us at partners@wear50.com