Serena – Luxe, flowing velvet dress

Regular price $89.95 $44.95 Sale price
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Color
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It's Your Turn
For decades, every sale was for someone else.
Every trend. Every style. Every "must-have."
Not this time.
This May, it's YOUR turn.
Women 50+ save up to 70% OFF
The more you choose, the more you save:
2 items → 10% OFF
3 items → 15% OFF
4+ items → 20% OFF
Because you deserve clothing that's
designed for you, priced for you.
Automatic savings at checkout

Finally... a dress in which you feel instantly feminine, elegant, and confident

Do you know that moment?
You put on a beautiful dress for a dinner or party...
... but the fabric feels heavy or stiff,
... it accentuates exactly the places you don't want it to,
... or you feel just a bit too exposed as soon as you move.
And then you think: “Why isn't there just a dress that makes me look beautiful and feels great?”

The Serena velvet dress is exactly that dress.
The soft, flowing velvet hugs your figure without constricting, the elegant draping softens the shoulders and neckline, and the loose fit gives you that relaxed, confident feeling.

That’s why women feel so beautiful in the Serena velvet dress

Velvet fabric that doesn’t cling
Soft, smooth, and flowing — drapes beautifully without emphasizing what you’d rather hide.

Elegant draping around the neckline
Chic, feminine, and softening for the shoulders and décolletage.

Loose, flattering fit
Flows around your body and creates a calm, slim silhouette — even when moving.

Effortlessly stylish for any occasion
During the day with boots and a jacket, in the evening with heels and a beautiful earring.
One dress, endless elegance.

Colorfast, wrinkle-resistant velvet
Stays beautiful after multiple wears — a favorite you keep reaching for.

Rich, luxurious colors that make you shine
Gold, burgundy, emerald green, plum... warm shades that perfectly match 45+ skin tones and provide a classic, timeless look.

Size Bust (in) Length (in)
S (36/38) 37.8 39.0
M (38/40) 40.2 40.2
L (40/42) 40.9 40.9
XL (44/46) 44.1 40.9
2XL (46/48) 46.1 42.1
3XL (48/50) 48.0 42.1

We work closely with USPS, DHL, UPS, Canada Post, Royal Mail, Australia Post, and many others to ensure your orders are delivered quickly and securely. This allows us to provide you with reliable tracking numbers so you can always stay up-to-date on your order's whereabouts.

All orders are processed within 1-3 business days.

We offer a 30-day return option, no questions asked.
If you're unsatisfied with your purchase for any reason, you can return it for a refund or exchange.

We recommend hand washing in cold water to help preserve the texture and fit of our premium materials.

If machine washing, use a delicate or hand-wash cycle, and air dry flat for best results.

All our sizing runs true to size.

Curated by Wear50

Not every piece needs a famous name to be exceptional.
These designs came to us through independent studios,
small ateliers, and talented makers who create beautiful
clothing but haven't built a brand name yet.
We chose them for one reason: they work.
Perfect fit. Quality fabrics. Thoughtful details.
Designed specifically for women 50+.
Sometimes the best finds don't come with a label—
they come with care, craftsmanship, and a fair price.

About the Idea

Wear50 was created to make shopping for older women simpler and fairer, while also supporting older, experienced designers who truly understand comfort, fit, and real life.

Many talented designers create clothing specifically for women 50+, but without big names or marketing budgets, their work is often overlooked. Wear50 brings these designers together in one place, giving their designs the visibility they deserve.

We focus on clothing made for women 50+, chosen for everyday comfort, thoughtful design, and good, honest prices.

Wear50 is more than a store.

It’s a community built around experience, care, and respect.

If you’re a designer creating clothing for women 50+ and want to be part of this idea, we’d love to hear from you.

Join us at partners@wear50.com

15K+ Happy Customers

Excellent 4.8★★★★★

Come and join our happy customer club!

I accidentally ordered the wrong size, but customer support helped me right away and fixed everything before I could panic. Thanks for not destroying my holiday mood

Michelle Carter

Gorgeous Christmas dress from Wear50. Perfect fit, amazing quality. Can’t wait to shine this holiday… Happy New Year!

Jessica Martin

I love supporting the idea behind Wear50. Clothing designed for older women, sold at prices that actually make sense. I ordered two Christmas dresses because the price was so good, and both look amazing. The quality really impressed me. Wear50 made holiday shopping easy. Happy Christmas!

Hannah Collins

My husband gave me so many compliments when I tried on my new Christmas dress. The fit and quality are amazing

Laura Bennett

Wow, fast shipping!!!

Chloe Adams